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Monday, October 29, 2012

The strategy of selling life insurance with reference techniques

The strategy of selling life insurance with reference techniques:Various Srategi made ​​by the seller of life insurance agents, the goal is to increase sales production.
Some people are selling into
direct sales.(coming directly meet with prospective customers), there is also a group sale (Gather a lot of people, and then make a presentation)
There also are sold to the owner of the company, so that all employees / i buy insurance) and others.
Well this time we will discuss strategies to sell insurance by reference.
You take advantage of the influence of those who have become your customers before, both new customers and old customers.
As we have discussed in my previous article, that the life insurance business is a business of trust, which means that potential customers will not buy when they do not trust the insurance agent.
To build trust you have to build closeness with a prospective customer.

One effective strategy to increase confidence prospect is, we use the influence of friends / relatives of their own.
Each person would have more confidence to his own than others.
By utilizing the reference you have developed for your own market.
For example: you would never sell to Mr Badu (my friend) without you engage me as a referee.
But by involving me as a referee then you will be easier to sell to Mr. Badu (my friend).
 
Assets of an insurance agent is a list of names.
Insurance agents must be smart to add a new name to ask for references from clients.
The question arises, when it is appropriate to ask for references?
When time is right to ask for references?.
It's when there was an agreement / closing of the sale has occurred, or when you give Polis (for new customers), after the claim is paid, (when customers are satisfied with your services).
The bottom line is when the customer is satisfied with what they get from you will be easy for you to develop sales to that market.
Therefore, the sale must be maximized.
Sometimes if customers are dissatisfied with your service, then they will give without being asked / advised their friends to you.
So little tips strategies for selling life insurance to maximize customer references, may be useful .........






  

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